Push Notification Traffic Best Practices

Push Notification Traffic Type
Push notification traffic offers a highly engaging new funnel of impressions to advertisers via 100% user opted-in traffic to natively designed website/app notifications on desktop and mobile devices.

There are over 300mm impressions available daily from push notification traffic within Revcontent’s network and growing daily as publishers continue to launch this traffic type.


How Does Push Notification Traffic Work?


Push Notification Traffic & Data Highlights

  • 0.42% - 1.52% CTR

  • $0.01 - $0.20 CPCs

  • 1x24 user based frequency cap on most impressions

  • Only serves to users who opt-in to receive notifications

  • 180mm - 500mm daily impressions


Best Practices for Targeting Push Notification Traffic

Advertisers who want to target push notifications exclusively should create separate boosts optimized for this traffic. As these placement vary from traditional widgets, we have created best practices for boosts targeting this traffic to ensure maximum engagement and optimal performance.

  • Create Short, Concise Headlines (40 Characters MAX)

    • While the system allows you to input up to 80 characters, headlines for push notification traffic are limited to only 40 characters -- longer headlines will be cut off.

  • Upload Content with a 1:1 Image Ratio

    • While we generally recommend uploading content at a 4:3 image ratio, 1:1 is preferred for push notification traffic.

  • Images should be as simple as possible. Hint: Logos work great!

    • Creatives for push notification traffic are smaller than those served on standard widgets. Images that are too busy will be hard to distinguish when served at a reduced size.

  • Add (PUSH) to the beginning of your boost name.


Push Notification Traffic Boost Set Up

  • Set a Starting Budget

    • We recommend a minimum starting budget of $500.

  • Bid Amount

    • Adjust your bid appropriately for this traffic. We recommend bidding 20 - 30 % lower than your typical CPC to acquire these clicks.

Targeting Push Notification Traffic

  • Target Push Notifications by Topic Channels (channel names include pushnotifications_topic)

  • Utilize our Push Notification Whitelist Targeting Template available in Revcontent’s Targeting Templates.