Headline and Image Requirements


Headline Style
https://faq.revcontent.com/customer/portal/attachments/781711 Inappropriate or improper punctuation in headlines such as repeated punctuation (???!!!) or symbols (-->, @, *, etc) are not allowed
https://faq.revcontent.com/customer/portal/attachments/781711 Periods and ellipses are not allowed at the end of headlines
https://faq.revcontent.com/customer/portal/attachments/781711 The first letter of all major words should be capitalized

  • (ex. The World’s Scariest Roller Coasters)

https://faq.revcontent.com/customer/portal/attachments/781711 Headlines and individual words cannot be in ALL CAPS

  • (exception: Acronyms such as NASA)

Headlines that objectify women

  • (ex. 10 Hottest Women in the World)

https://faq.revcontent.com/customer/portal/attachments/781714 All words in the campaign headline must have correct spelling and grammar

User Experience - Additional Headlines Restrictions
https://faq.revcontent.com/customer/portal/attachments/781711 No use of the word "shocking" or any of its derivatives
https://faq.revcontent.com/customer/portal/attachments/781711 No use of the word “trick” for nutraceutical, finance, or lottery offers
https://faq.revcontent.com/customer/portal/attachments/781711 No use of the word “breakthrough” relating to weight loss, diabetes, Alzheimer’s, or any other serious diseases
https://faq.revcontent.com/customer/portal/attachments/781711 No false, misleading, or deceptive claims of any kind. All statements made in headlines MUST be substantiated on the landing page
https://faq.revcontent.com/customer/portal/attachments/781711 No vulgar or crude language

https://faq.revcontent.com/customer/portal/attachments/781711 No use of the word “erectile” or any of its derivatives
https://faq.revcontent.com/customer/portal/attachments/781711 Editorial content cannot use images or headlines that contain misleading or outright false information

  • (ex. Transformation content with an untrue before and after)


Brand Name
Brand Name must list either the landing page branding, offer branding, or domain branding. 
Best practices for brand name styling:

https://faq.revcontent.com/customer/portal/attachments/781714 The first letter of all major words should be capitalized
https://faq.revcontent.com/customer/portal/attachments/781711 The brand name should not contain symbols or punctuation (including dashes)

Image Quality
https://faq.revcontent.com/customer/portal/attachments/781714 Image specs are 420 X 315 pixels (or an upscaled increment of that, following a 4:3 ratio)
https://faq.revcontent.com/customer/portal/attachments/781714 Images must fill the entire space allotted for creative (no white space along any sides)
https://faq.revcontent.com/customer/portal/attachments/781703 Image cannot have a border or partial border
https://faq.revcontent.com/customer/portal/attachments/781703 Image cannot have text in the creative
https://faq.revcontent.com/customer/portal/attachments/781703 Image cannot be blurry or pixelated
https://faq.revcontent.com/customer/portal/attachments/781703 Image cannot have animation or flashing


The image with white space around it would be not permitted                                                        The image with the border would be not permittedhttps://faq.revcontent.com/customer/portal/attachments/784417https://faq.revcontent.com/customer/portal/attachments/784421

The image with text overlaying it would not be permitted.                                                         The blurry image would not be permitted; images should be high qualityhttps://faq.revcontent.com/customer/portal/attachments/784424
The image with the animation would be not permitted

Additional Image Restrictions
https://faq.revcontent.com/customer/portal/attachments/781711 Zoomed in body parts that are unsettling, grotesque, or unidentifiable
https://faq.revcontent.com/customer/portal/attachments/781711 Before and after images that imply results from a product
https://faq.revcontent.com/customer/portal/attachments/781711 Sexually implicit images of women

Examples Include:



Grotesque/Graphic/Disturbing Imagery
https://faq.revcontent.com/customer/portal/attachments/781711 Graphic images of blood
https://faq.revcontent.com/customer/portal/attachments/781711 Bloody sores, open wounds
https://faq.revcontent.com/customer/portal/attachments/781711 Dead people, animals or corpses
https://faq.revcontent.com/customer/portal/attachments/781711 Torture devices in use
https://faq.revcontent.com/customer/portal/attachments/781711 Mutilation
https://faq.revcontent.com/customer/portal/attachments/781714 Scary clowns, ghosts, dolls
https://faq.revcontent.com/customer/portal/attachments/781714 Mugshots
https://faq.revcontent.com/customer/portal/attachments/781714 Smoking (tobacco only)


Adult/Inappropriate Ad Copy Headline/Image
 Implied or overt nudity (whether through image cropping or headline implication)
Phallic-shaped objects
 Body Paint images
https://faq.revcontent.com/customer/portal/attachments/781704 Images of people or animals with implied or explicit se
xual activity

https://faq.revcontent.com/customer/portal/attachments/781704 Marked and noticeable cleavage or provocative positions
Before and after images containing an image of a child with a sexually suggestive after photo
https://faq.revcontent.com/customer/portal/attachments/781704 Photo-shopping to enhance sexuality
https://faq.revcontent.com/customer/portal/attachments/781704 PDA (including groping)
https://faq.revcontent.com/customer/portal/attachments/781704 Sexually explicit language
Images of women wearing undergarments for direct response offers
https://faq.revcontent.com/customer/portal/attachments/781705 Correctly fitting yoga pants
https://faq.revcontent.com/customer/portal/attachments/781714 Bikinis (must fully cover and be relevant to niche)


These images include a person in a sexually suggestive position are overtly sexual and are not permitted
This image suggests
sexual activity and is not permitted.
https://faq.revcontent.com/customer/portal/attachments/784437 https://faq.revcontent.com/customer/portal/attachments/784438

These images include phallic shaped objects, are sexually provocative or suggestive and are not permitted.

​Text Only Ads
An ad must include a campaign headline and related image that meets our Image Quality guidelines.


Celebrity Death Content
https://faq.revcontent.com/customer/portal/attachments/781704 Images of a celebrity who is alive
https://faq.revcontent.com/customer/portal/attachments/781704 Conspiratorial headlines

  • (ex. This Celebrity Died and No One Said Anything)​
https://faq.revcontent.com/customer/portal/attachments/781704 Group photos


Language Targeting
English headlines may 
target: English or ALL languages. 
Non-English headlines may 
target: Language of the headline.
If the language of the headline is not an available option, target: ALL languages.

No boosts can target more than one language.

Content/Landing Page Mismatch
Ad content must match your landing page.

  • Content about the world’s best travel destinations cannot click through to a lander about the best turkey chili recipes.

The content type you select should match the setup of your landing page in order for it to deliver properly. Content type options are Article, Video and Mobile App.