Campaign Boost Targeting Options
Revcontent's Boost Targeting Options
When creating your Campaign Boost, you have three targeting types to choose from:
A Brand boost will target only our exclusive brand partners (ex. Forbes.com). There are over 60 exclusive brands with new ones continuously added. You can choose to include and/or exclude specific brand targets in your Campaign Boost. Brand boosts can run on a CPC or vCPM bid type.
A Topic boost will target all domains in the topic channels you include. There are thousands of domains in the 46 channels to choose from. Choose to target all topics, or include and/or exclude specific channels. Our exclusive brand partners can also be found in our topic channels (ex. Forbes.com can be found in the Editorial News channel). Topic boosts can run on a CPC or vCPM bid type.
Retargeting (Audience Targeting)
The retargeting feature gives you the ability to retarget users based on their past interactions with your site. After a user leaves your site, the Retargeting boost will display to your users around the web, re-engaging lost users who visited your site. Retargeting boosts run on vCPM bid only.