Campaign Boost Bid Type - CPC vs vCPM
There are two bid types to choose from when creating your Campaign Boost. You can choose to bid by Cost Per Click (CPC) or Cost Per Thousand Views (vCPM).
Cost Per View (vCPM) - A CPM (cost per 1,000 impressions) model where you are billed only for viewable impressions on your headline/image within Revcontent widgets. This model is effective for increasing brand recognition and eliminates the CTR variable from impacting how much traffic your Campaign Boost receives.
Cost Per Click (CPC) - A pricing model where you are billed per click on your headline/image within Revcontent widgets. This model is effective for increasing engagement to your landing page.
**Please note you cannot change a boost from CPC to vCPM or vice versa, you will need to create a new boost with the new bid type.***
Updating Max Bids
Once your boost is created, you can update the Max Bid(s) at any time in the Targeting tab of your Campaign Boost.
To update all targets in your Campaign Boost to the same Max Bid, select the box next to Targets on the far left, update your bid then select the green check icon to save.
To update individual targets in your Campaign Boost to different Max Bids, select the box to the far left of the target, update your bid for the specific target, then select the green check icon to save.